Truly, one of the best analogies ever for why hybrid events won’t cannibalize your physical event. Is your favorite sports game live, online and on-demand? Of course it is! So why shouldn’t your event also be live, online and on-demand?
http://bit.ly/goHPRk
If you’re an association planner, don’t let the fact that Ike Singh Kehal wrote this article for corporate planners stop you from reading it. There are some excellent tips here on using the tools virtual events offer to actively listen to your customers.
http://bit.ly/hwvFws
Though you’ll get more out of this if you pop for the $25 bucks and buy the audio version from PCMA, this is a great presentation from Jeff Hurt on audience engagement for hybrid and virtual events. Told mostly through the best practices at EventCamp, this covers social media, speaker training, blending remote and f2f audiences and logistics.
http://jeffhurtblog.com/2010/03/05/engaging-attendees-today-how-to-combine-virtual-face-to-face-meetings/
Two great slide presentations by the “Velvet Brothers” (Jeff Hurt and Dave Lutz) defining types of hybrid events and explaining the technologies and how they work. Our favorite advice – and we’ve seen Jeff do this to great effect – is having your speakers assign the local audience a task and then speak “privately” to the remote audience. (Jeff and Dave prefer the term “remote” audience over “virtual.”) If you’re just getting started, these slide decks are really helpful.
http://jeffhurtblog.com/2010/02/11/bottom-line-hybrid-meetings-and-events-deliver-more-value/
An article from ASAE’s Associations Now, January 2010 issue, on the steps the American Dietetic Association took to transition its 100-person House of Delegates meeting from live to virtual. Good tips on how to make reluctant attendees to any type of board or committee more comfortable with the process. We would hope that now, more than a year later, prospective attendees are much more familiar with the virtual realm. But if yours aren’t, this would be a good article to read.
http://www.asaecenter.org/Resources/ANowDetailLeadershipIssue.cfm?ItemNumber=54343
One of the first articles on virtual and hybrid events to appear in the event industry trade publications, this was published in Event Marketer magazine in Oct, 2009. It’s corporate event-focused, but still has good, basic tips for launching a first virtual event of any type. We especially like financial management firm Ariba’s introductory video webcasts to make potential attendees comfortable with the environment in advance.
http://www.eventmarketer.com/article/bring-live-peeps-online-virtual-events
