A press conference is a great way for organizations to communicate important news to the media, and one would argue to customers and partners as well, at a specific time and place; and in a controlled environment. For example, the Obama administration has used press conferences to introduce new legislation or policy updates.
As technology has improved, I am seeing more organizations moving their press conferences online. This frees corporate communications departments to easily and effectively reach more press members and bloggers, no matter where they are located worldwide. Yet, producing a virtual press conference is slightly different than any other virtual events. Here are my 10 tips for success.
When Apple launched iTunes, the service revolutionized how individuals consumed, discovered and purchased music. Since then, the company has expanded to other areas of digital content – TV shows, movies and books, with individual broadcasters even setting up channels on iTunes. I wondered, “What is the potential to leverage iTunes to distribute, and eventually monetize, conference content?”
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Last week, I attended the
Event Camp Twin Cities conference in Minneapolis, MN. I was honored to be invited to speak at the conference by Samuel J. Smith, one of the co-founders of the conference. What excited me about this conference is its overall mission to push the limits of what we can do with event technology. And I took this to heart, using this as an opportunity to debut a “new presentation.”
While there has been quite a bit written regarding the pros and cons of this model and how to truly merge two audiences – physical and virtual - for a hybrid experience (see summary below), my intent is to share my personal lessons from ECTC 2011 (in no particular order).
In late June, Google unveiled Google+, which seeks to “bring the nuance and richness of real-life sharing to software.” Beyond the direct comparisons to Facebook, Google’s foray into the social network space further reinforces my believe that your
next virtual meeting or event will take place on a social platform. While Google+ is currently in beta, the service holds promise for virtual meetings and events.
(This article appeared originally in my column in Meeting Mentor magazine.)
When hired as special projects manager for The Association of Boarding Schools, Amy Shivers knew she’d be working on something called a virtual event, but she could hardly have imagined what that meant or where it would take her.
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2011 is the year of the blockbuster comic book action hero. No matter where you go, you see some promotion, tie-in or article about X-Men, Green Lantern or Captain America. While your virtual event marketing budget cannot rival the movie studios’, it doesn’t mean you can’t market your virtual event like they do.
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Tony Lorenz, founder of bXb Online (Note: Cece is providing consulting services to bXb Online), wrote an intriguing post today regarding Celebrity Talent and virtual events inspired by Brian Wilson’s of the SF Giants foray into virtual events. Tony highlights three considerations when leveraging celebrity talent for your event:
- focus on the objective, not the talent
- be relevant to your audience
- integrate the celebrity throughout your event
Are there other considerations to add?
