(This article appeared originally in my column in Meeting Mentor magazine.)
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When hired as special projects manager for The Association of Boarding Schools, Amy Shivers knew she’d be working on something called a virtual event, but she could hardly have imagined what that meant or where it would take her.
As part of exhibiting in their virtual trade show, many show organizers turn over the database of registrants to the event as leads for exhibitors to follow-up. In this post, Dennis Shiao offers excellent advice for exhibitors on what to do with that database – how to cull those that truly are leads from those that are just “names.” Send this to your virtual exhibitors!
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