In a livestreamed press conference this morning, Michael Doyle, Executive Director of the Virtual Edge Institute, Deborah Sexton, President and CEO of the Professional Convention Management Association and Susan Katz, PCMA Board Member and Director of Corporate Events and Travel with True Value Company, announced that PCMA has made a strategic investment in VEI that will allow VEI to accelerate the development of standards for the digital events industry and the establishment of best practices and education.
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Technology improvements have allowed us to meet, connect and engage online. As I wrote in my earlier post, the 2008 financial crisis further drove the adoption of virtual events for organizations. But even to this day, there is no standard definition of what a virtual event is today and where it should be tomorrow.
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