When hired as special projects manager for The Association of Boarding Schools, Amy Shivers knew she’d be working on something called a virtual event, but she could hardly have imagined what that meant or where it would take her.
Dave Smith, a reporter with Inc. Magazine, published two articles this past week regarding virtual events. The first is a visual slideshow of 8 Neat Ways to Utilize Virtual, which provided eight examples and descriptions of these events (Note: Both Donna and I assisted with Virtual Edge Summit, which is highlighted as one of the virtual events). The second article focused on How to Host a Virtual Event. The article focused on three key areas: timeline, marketing and design.
Virtual Studio TV wrote a blog posting on “10 Reasons Why Virtual Events Fail.” I recommend reviewing this list so you can avoid them when designing your virtual event. I particularly like number 10 regarding no follow up.
Dave Lutz gives you seven quick things to think about when developing the business model you want to use for your virtual event – timing, funding, audience, etc. Most thought-provoking here: The idea of avoiding large, horizontal audiences.
http://www.tsnn.com/news-blogs/virtual-tradeshows-horizontal-or-vertical-markets
